For many the Mission Statement is a thorn in their side… a necessary evil that just comes with the territory when launching a business.
We all understand the importance of a first impression and in its simplest form that’s exactly what a mission statement is. The initial opportunity for you to put your best foot forward, as it helps to define goals, ethics and overall company culture. The key is to find that balance between realism and optimism.
The last thing you want is a generic mission statement full of fluffy words that would work for any business under the sun. So to help, I’ve broken down the daunting process into a simple 5-step plan. Simply grab a pen and paper and get to it.
1. Write down three words that describe your company.
Do you want people to associate you with words like creative, trailblazing and vibrant? Maybe traditional, dependable and trust-worthy? If you have a slogan that may be a good place to find appropriate words.
2. Who is your dream client and ideal customer?
Define your target audience.
Just jot down the first few things that come to mind, we’ll worry about adding finesse to everything later.
3. What sets you apart from your competitors? What makes your business special and different?
Keep this to one or two sentences. If you’re having trouble with this question, then take a fresh look at your business plan.
4. What are your aspirations, and goals for the business?
Aim high and, make it achievable. A mission statement is supposed to point you in the right direction – straight to the top of the success ladder.
5. How does the existence of your company make the lives of others better?
Sounds scarier than it actually is. You don’t have to be putting and end to world hunger to make a difference. (Providing pain relief and stress reducing massages makes the world a better, happier place!)
Now that you’ve got all these ideas down on paper, craft it all together in a couple sentences NOT paragraphs. It should take no longer than 30 seconds to read. Get your employees’ opinions on whether or not it is representative of the company’s identity and culture.
Voila, you’ve got yourself a great mission statement. Remember as you grow and prosper you will need to update the mission statement, and that’s a good thing!
Time to share that creative genius of yours and help inspire others by leaving your mission statement in the comments below!
To Your Continued and Ever-Growing Success,
P.S. If you’re in need of more direction, including a strategic plan for your business, contact me today to schedule your complimentary Strategy Call.