This month marks many milestones for businesses. It’s the end of another year, the time to start making resolutions and goals for 2016 and a time of reflection.
This week, I am choosing to reflect upon one of my clients whom I’m so very proud of, Michael Ortiz owner of Massage Customs.
Michael and I began working together in January and from the very beginning there was no doubt in my mind he was destined to do great things. He’s not only the owner of Massage Customs who oversees 5 employees, he’s also a very talented massage therapist.
Over the past 12 months, he has worked tirelessly to reach and then surpass his business goals. I’m so impressed by all of his successes and I’m excited to share his story with all of you.
Massage Customs is nearly 3 years old, why did you decide this year to hire a business coach?
“I always knew I wanted to work for myself and that when I did I would need a business coach. I met a few and just never clicked with them. Then I met Dana and knew she was the coach for me.”
How has working with Dana changed the way you run your business?
“She has kept me on track with my goals and holds me accountable. We strategize on ways to increase my revenues and she puts me in contact with the right people. I’m not the most organized or detail-oriented person, but she is. She also highlights my areas of weakness and opportunity so I know exactly where to focus efforts.”
What’s the biggest lesson you’ve learned or taken away over this past year?
“The importance of systems, processes and operations in general. She helped change the way we do things, making us more efficient. Before I was just winging it, and now I’m more focused. If I hadn’t found Dana I would probably be half as productive as I am now. There’s something about that weekly phone call with Dana that puts a fire under your butt to get things done.”
“Self-improvement is big too. Dana talks a lot about that and I think reading a lot has helped me get where I am today. I want to make myself a better leader so I can take my business to the next level. Having a family really takes that mindset to the next level, it’s not just my success, it’s about the survival of my family.”
Did you achieve your goals for this year? What is in store for Massage Customs in 2016?
“We are so close right now. I made some pretty big goals, but that’s what I do. Whenever I reach a goal I always think I should’ve made it bigger and better. There is always room for improvement. Next year I’ve got some huge goals. To get there, I’m going to have to push myself and work harder than ever. I know it’s possible though because we’re more capable than ever.”
What makes Massage Customs different?
“I believe pain is a symptom of not taking care of yourself. People tend to put everyone else first and themselves last. I want to show people that when they put themselves first (even if just for an hour) they can improve every other aspect of their life. I and the 4 other massage therapists listen to our clients very well. If they want their neck worked on, then that’s what we do. Every client has different needs.”
The Holidays are upon us so what sort of specials do you have going on?
“Our 12 Deals of Christmas starts December 12th. Each day we’ll have a new deal posted on our Facebook page. We have some advanced services too that everyone can check out like Thai Massage, Active Release Technique and we even have therapists licensed in Cranial Sacral Therapy.”
Be sure to check out Massage Customs and take some time to put yourself first. Massage, after all, is considered self-improvement!
To Your Continued and Ever-Growing Success,
P.S. For a taste of what I can help your business accomplish in 2016 join me on a complimentary Strategy Call. Who knows, maybe it will be your story I’m highlighting this time next year!