Can you keep a secret? I mean a “lock it away and throw away the key” kind of secret? Today we’re going to talk about one of the biggest, guarded ideas in business. Be prepared to have your mind blown in T-minus 3, 2, 1…
Everyone in Sales Sells the Same Thing
Boom, there it is, the cat is out of the bag and I’m honored to be the little birdie who told you so. Now for some clarification, since you may be scratching your head thinking, “Come on Dana, I’m in the car business how is that anything like the health and beauty or any other industry?”
The truth is we’re emotional creatures always looking to satisfy the natural urge and instinct to connect with one another, personally or professionally. It’s just the way we’re wired.
You see whether you’re selling a product, service or even an idea, it all boils down to why a customer or client chooses to do business with you. Sure there are countless other people that have the same job, or offer the same products and/or services, however they are not YOU.
“People don’t buy what you do. They buy why you do it.” ~ Simon Sinek
Bottom line: They’re buying YOU and the emotion you sparked in them during your presentation or pitch. That emotional connection is what makes you a human being, not a salesperson. You are the direct link to their why.
Other business coaches don’t offer what I do because they don’t have my experience and more specifically, my why, I’m sole proprietor of that, and I proudly own it.
So now that you’re officially part of the inner circle do what you will with this new found and highly coveted knowledge. I hope however, that you choose to fully embrace the idea and next time you’re meeting with a customer or client let yourself shine like the precious unique individual that you are. Just like your wise mom probably told you as a child, you are the only you in this world.
Now tell me, how do you emotionally connect with your clients and what’s your why?