Why Giving Back is Crucial to Your Business

By December 30, 2015Blog, Uncategorized

giving backIt’s the season of giving that’s for sure.  And while it may seem overwhelming by the sheer number of donations you’re asked for, the act of giving back is key to growing a successful business.

Why’s that you may be asking?  Well here are three reasons how giving back is crucial for any business, large or small.

1. Networking in the Community

Having some sort of philanthropy program or effort gets your name out into the community.  You won’t simply be associated with your business, your peers will have respect for you as a productive and helpful member of the local community too.

Organizing small volunteer events will put your business in front of hundreds, if not thousands, of positive people (and potential customers or clients).  In fact, these types of events can often times be more beneficial and (cost-effective) than traditional marketing.

2. Build Stronger Relationships

In this digital age of Facebook posts, Tweets, and Periscoping, charitable giving helps to round out your customer engagement efforts.  It humanizes your business, and allows you to connect on a deeper, more emotional level with people.  And, we all know people buy from those they know, like and trust.

If there is a particular cause or organization that aligns with your beliefs and company core values, develop a partnership with those.  It helps emphasize what your brand is all about.  These connections also help lead to positive relations with community leaders and influencers.

Internally you’ll see a development of camaraderie within your company.  Team members involved with volunteering tend to build stronger relationships.

3. Increase Productivity

Did you know people who give back and volunteer are generally happier and healthier?  It’s true!  What does this mean for your business?  It correlates to fewer sick days and increased productivity.

Large budgets are not necessary for starting a philanthropic or volunteer program within your company.  A little ingenuity and creativity are all it takes to kickstart a wonderful act of charity.

As a side note, some of you know that prior to launching my own business, I spent about 15 years as a fundraising consultant to 501(c)3/ non-profit organizations across the country and in London.  Supporting incredible missions and organizations is part of my DNA and has been a big part of my life since I was a senior in college.

If you need a little inspiration or want to brainstorm potential fits for you, let’s hop on a complimentary Strategy Call today!

In the meantime, what do you and your business do to give back to the community?  I’d love to hear all about it in the comments below.

To Your Continued and Ever-Growing Success, Dana


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