I’m not here to dispute Simon Sinek and his powerful suggestion to “Start with WHY”. I absolutely agree with the importance of starting with your “why”. I also believe it is incredibly valuable to know the “why” behind each one of your goals, and on a daily basis, to be clear on the “why” behind each of your intentions.
When we pause for clarity on our “why’s” throughout our day’s thoughts, behaviors and actions, we have a much greater chance of staying in alignment with who we are, what we are here to do and what we are committed to accomplishing.
Let’s delve into why having a clear “why” isn’t always the sole factor for reaching those high 6 and 7+ figure annual gross revenue milestones. As a dedicated business growth strategist, I’m here to shed light on the key components that compliment your overarching focus:
- Clarity of Purpose: Undoubtedly, understanding your “why” is the foundation of your journey. It gives you direction and keeps you focused on what truly matters. And, let’s remember that while it guides your intentions, it doesn’t lay out the intricate steps needed to propel your business forward.
- Concrete Action Plans: Your business’s “why” sets the stage, yet it’s the detailed action plans that steal the spotlight. The strategies and tactics you implement turn your purpose into a reality. Having a strategic roadmap that breaks down your goals into actionable steps is the key to achieving those substantial revenue, and profit, goals.
- Skill Development: Your passion fuels your “why,” but don’t forget the role of skill mastery in your journey. Elevating your business to those impressive dollar levels often entails mastering specific skills. Your “why” motivates you and your team, however it’s your expertise and leadership that drives your team and business forward.
- Adaptability: Businesses thrive on change and innovation. While your “why” remains a constant, the path to get there might require adjustments. Flexibility in your strategies and the ability to pivot when needed are essential for navigating the ever-evolving business landscape. Spend a little time with me and you’ll most certainly hear me say, “stay committed to your goals, yet flexibly in your approach”.
- Resource Management: High revenue doesn’t come without proper resource management. Time, money, and talent must be strategically allocated. While your “why” gives you a reason, effective resource management ensures you have what you need to turn that reason into a reality.
- Risk Management: Purpose may fuel your courage, yet understanding and mitigating risks is a separate skill set. As you aim for impressive growth, knowing how to evaluate and manage risks can be the difference between setbacks and breakthroughs. I know which I would rather have, how about you?
- Networking and Collaboration: While your “why” is personal, achieving big revenue goals often involves collaboration. Building a network and partnering with like-minded individuals can amplify your efforts and open doors to opportunities that align with your purpose. The key here is being able to articulate your vision and to share your “why” with those you collaborate with – be it your team of employees and/or collaborative partners.
- Mindset and Resilience: Your “why” can and should provide the initial spark, however maintaining a growth mindset and resilience in the face of challenges is vital. Cultivating these traits in yourself and your team ensures you keep pushing forward, adapting to setbacks, and learning from them.
- Execution and Consistency: Your “why” fuels your motivation, and its consistent execution is what propels your business. The daily grind, disciplined action, and unwavering commitment turn your purpose-driven dreams into measurable achievements. By keeping your “why” at the forefront – both your overarching why, and your daily why’s – you are much more likely to forge the path and achieve your objectives.
- Learning and Growth: Your “why” is your foundation, and continuous learning and growth builds the superstructure. In a rapidly evolving business landscape, staying current, improving your skills, expanding your knowledge and growing your leadership are critical for achieving sustained success. Mentally, keep each step of the way tied to your “why” to ensure the flame is firmly placed under your booty, realigning daily, if necessary to what you are creating overall.
Hopefully this shone some light for you, understanding your “why” is undeniably powerful, AND, it’s the integration of these additional components that truly propels your business to the high 6 and 7 figure revenue growth milestones.
Your purpose lights the way, however it’s the combination of strategic planning, skill development, adaptability, resource management, risk assessment, collaboration, mindset, execution, and ongoing learning and leading that transforms your “why” into a thriving and prosperous business reality.
As your dedicated business growth strategist, I’m here to help you navigate this holistic journey and unlock the full potential of your business in the coming year.
Service-based business owners hire Dana Earhart when they are ready to Optimize Their Way to 7 Figure Growth experiencing more money, more time freedom and more JOY along the way!
Many come ready for a triage of their time and money drains. They’ve created success and keep getting pulled into the day-to-day operations, knowing they “should” be at the wheel, leading the company and its people.
With 25+ years in consulting, Dana’s built teams from the ground up and led teams of 2 to 100 across multiple continents. It was almost 11 years ago, with a toddler in tow, she took the leap, leaving a 20 year career in corporate consulting, to launch her own business.
Today, as a Business Growth Strategist and the CEO of Dana Earhart Consulting, Dana helps transform “overwhelmed and overworked” 6 & 7-figure business owners into THRIVING 7+ Figure CEOs, without being workaholics. Helping others lead more effectively while streamlining and simplifying is one of her super powers.
By blending business strategy with personal growth and development, Dana delivers a holistic approach for business owners ready to optimize their way to 7-figure growth creating more money, more free time and more JOY!